Although text on a page may appear static (no flashing text please!), when effective, communication is very dynamic.
"That's something else that gives me a royal pain. I mean if you're good at writing compositions and somebody starts talking about commas. Stradlater was always doing that. He wanted you to think that the only reason he was lousy at writing compositions was because he stuck all the commas in the wrong place." --Holden Caufield