Functional Content Strategies: How Rhetoric Helps us Become Better Web Writers
Good web writing is like a good conversation: it is dynamic, audience aware, and reader-centered. This short presentation will reveal simple principles that help us become more effective writers in web environments. We'll examine a few principles with illustrations that show how good web writing always begins with a focus on reader needs.
Ideas, examples, and some of the illustrations for this presentation are derived from Letting Go of the Words: Writing Web Content that Works, Ginny Redish, Morgan Kaufmann; 2 edition (August 28, 2012).